Einkaufszentrum Aladdin

Shopping mall in Kiev.

Founded by the largest european holding company, was one of the the first build in Kiev. This is small trading centre with shops of clothes, shoes, food court, jewerly, cinema and kids entertainment.
Trend

Ukrainians become trandy with Aladdin. Just go and get your seasonal look there.

Challenge

People often refuse visit this small shop and rather go huge shopping malls, even with cars and too far from their home. Website was old fashioned, and not friendly with smartphones. Page speed leaves much to be desired. Our mission was to get back people in the area to shopping centre, using mix of the online technologies and offline activities there.
We do 5 easy steps communication
1. We decided to develop 4 groups of the goods
2. Invited stylist to look at the clothes shops, to form trading centres lookbook for different perceptions. In 10 days we've got XX looks to form Alladin's lookbook
3. In the meantime we've developed new website in accordance with our main line - we do Ukrainians trendy
4. In the same time we don't forget about landers - shops. They got personal pages on the web site with contact information and single lookbooks
5. Our offline activity - is to remake one visitor for a month: look, makeup. hairdress, with posting to new block on web and social networks with photos "before and after"